We are less than a year away from the EMV liability shift deadline.
A lot has changed since the idea was first introduced to the U.S. in 2012. As the liability shift quickly approaches, card issuers and consumers alike are becoming more educated on EMV than ever before.
But, what will happen between now and October 2015? Here are our thoughts…
- Higher Incentives – Card issuers who install EMV-ready services can partner with vendors like us to save costs on re-issued EMV cards. In addition, many popular services are EMV-ready, meaning there’s no need to have separate hardware and software of magnetic strip cards and EMV cards. Retailers can also catch a break with their EMV-capable payment systems, as many card brands are offering additional incentives, including PCI-DDS audit relief or reduced chargeback fees.
- Custom Card Services – EMV consulting services, like those through Shoreline’s parent company Gemalto, will become more popular as banks and credit unions look to implement EMV services. In addition, services like instant issuance and card customization will still be possible.
- EMV and eBanking – With security playing a large role in EMV and eBanking, it’s a logical time to build secure online payment paths. The strongest authentication services and systems for both EMV and eBanking are built around CAP/EMV compliance. Leveraging the EMV card is the best way to ensure the security of your online bank activities is dynamic and ready for the future.
As your branch is looking to migrate to EMV, we are here to help! Contact Shoreline to determine what your best plan of action is between now and October 2015.